Proceedings of the
28th IAMB Virtual Conference,
School of Communication, Rutgers University
Winter 2020
Manuscripts listed
alphabetically by author
Aitken, J.E.
Otago Polytechnic of New Zealand
Dunedin, New Zealand
Author(s): J.E. Aitken, Stephen G. Atkins, S. Seyedmehdi, T. Tonny
Alam, Tahsin
Rutgers University
Philadelphia, PA, USA
Job Interviews and Assessment from an Employer Perspective: History, Present Day and the Future
Author(s): Tahsin Alam
Atkins, Stephen G.
Research Director
Department of Business
Otago Polytechnic of New Zealand
Dunedin, New Zealand
Author(s): J.E. Aitken, Stephen G. Atkins, S. Seyedmehdi, T. Tonny
Bande, Belén
Universidade de Santiago de Compostela
Lugo, Lugo, Spain
Company Corporate Social Responsibility, Credibility, Consumer Empathy and Advocacy Behaviors
Author(s): Belén Bande, Sandra Castro-González
Beal, Mark
Professor
Professional Studies
Rutgers University
New Brunswick, NJ, USA
Generation Z Demanding a Transformation to Purposeful Marketing and Management
Author(s): Mark Beal
Bello, Julianne
K-12 School Administrator
Rutgers University
Morristown, NJ, USA
Representative hiring in New Jersey's: PreK-12 Public Schools Districts
Author(s): Julianne Bello
Castro-Casal, Carmen
Associate Professor
Universidade de Santiago de Compostela
Santiago de Compostela, Spain
How does Transformational Leadership Influence Employee's Task Performance?
Author(s): Guadalupe Vila-Vázquez, Carmen Castro-Casal
Castro-González, Sandra
Universidade de Santiago de Compostela
Lugo, Lugo, Spain
Company Corporate Social Responsibility, Credibility, Consumer Empathy and Advocacy Behaviors
Author(s): Belén Bande, Sandra Castro-González
Chen, Fen-Ling
Engineer
Taiwan Textile Research Institute
New Taipei, Taiwan
Author(s): Chi-Tung Tsai, Cheng-You Tsai, Fen-Ling Chen, Cheng-An Tsai
De Muylder, Cristiana
Full Professor
Business Graduate Program
Fumec University
Belo Horizonte, Minas Gerais, Brazil
Neuromarketing: A Systematic Review of Literature
Author(s): Otto Goecking, Cristiana De Muylder, Henrique Martins, João Felisberto
Desjardins, Guillaume
Assistant Professor
Université du Québec en Outaouais
Gatineau, Québec, Canada
Confusopoly in the 21st Century Employment Relationship
Author(s): Guillaume Desjardins, Anthony Gould
Desjardins, Guillaume
Assistant Professor
Université du Québec en Outaouais
Gatineau, Quebec, Canada
Business is War: Three Trends that Managers can Learn from the Military
Author(s): Sophie Marineau, Guillaume Desjardins
Dool, Richard
Teaching Professor
Rutgers University
Flemington, NJ, USA
Leaders Impact on the Employee Voice
Author(s): Richard Dool
El-Kharboutly, Magued
Associate Professor
Higher Institute for Commerce & Computers
Cairo, Egypt
Inclusive Synchronization Between Monetary and Financial Policies: A Driver for Economic Recovery?
Author(s): Amr Saleh, Magued El-Kharboutly
Felisberto, João
Ph.D. Student
Business Graduate Program
Fumec University
Belo Horizonte, Minas Gerais, Brazil
Neuromarketing: A Systematic Review of Literature
Author(s): Otto Goecking, Cristiana De Muylder, Henrique Martins, João Felisberto
Francis, Lorna
University of Maryland Global Campus
Germantown, MD, USA
Strategic Management: Incorporating of the Intangible Asset
Author(s): Lorna Francis
Goecking, Otto
Ph.D. Student
Business Graduate Program
Fumec University
Belo Horizonte, Minas Gerais, Brazil
Neuromarketing: A Systematic Review of Literature
Author(s): Otto Goecking, Cristiana De Muylder, Henrique Martins, João Felisberto
Gould, Anthony
Professor
Université Laval
Québec, Québec, Canada
Confusopoly in the 21st Century Employment Relationship
Author(s): Guillaume Desjardins, Anthony Gould
Gupta, Aman
Research Student
Indian Institute of Management Lucknow
Lucknow, Delhi, India
Comparing Public Sector/ State Owned and Private Enterprises in India on the Proposed Escheat Model
Author(s): Aman Gupta, Sushil Kumar
Kammoe, Francois
Project Manager
African Development Bank
Douala, Coastal, Cameroon
Author(s): Francois Kammoe
Kumar, Sushil
Professor
Department of Food and Agribusiness Management
Indian Institute of Management Lucknow
Lucknow, Uttar Pradesh, India
Comparing Public Sector/ State Owned and Private Enterprises in India on the Proposed Escheat Model
Author(s): Aman Gupta, Sushil Kumar
Marineau, Sophie
Université Catholique de Louvain
Louvain-la-Neuve, Brabant Wallon, Belgique
Business is War: Three Trends that Managers can Learn from the Military
Author(s): Sophie Marineau, Guillaume Desjardins
Martins, Henrique
Full Professor
Business Graduate Program
Fumec University
Belo Horizonte, Minas Gerais, Brazil
Neuromarketing: A Systematic Review of Literature
Author(s): Otto Goecking, Cristiana De Muylder, Henrique Martins, João Felisberto
Muegge, Steven
Director
Carleton University
Ottawa, Ontario, Canada
Localization of a Global Technology Entrepreneurship Challenge for Girls
Author(s): Jasmine Shaw, Steven Muegge
Randazzo , Casey
School of Communication
Rutgers University
New Brunswick, NJ, USA
Corporate Giving during Catastrophic Events
Author(s): Casey Randazzo
Saleh, Amr
Associate Professor of Economics
Ain shams University
Cairo, Egypt
Inclusive Synchronization Between Monetary and Financial Policies: A Driver for Economic Recovery?
Author(s): Amr Saleh, Magued El-Kharboutly
Saleh, Amr
Associate Professor of Economics
Ain shams University
Cairo, Egypt
Author(s): Amr Saleh
Seyedmehdi, S.
Department of Business
Otago Polytechnic of New Zealand
Dunedin, New Zealand
Author(s): J.E. Aitken, Stephen G. Atkins, S. Seyedmehdi, T. Tonny
Shaw, Jasmine
Engineer
Carleton University
Ottawa, Ontario, Canada
Localization of a Global Technology Entrepreneurship Challenge for Girls
Author(s): Jasmine Shaw, Steven Muegge
Smith, Raenisha
Union County College
New Brunswick, NJ, USA
Profit or Social Progress: Soul for Sale?
Author(s): Raenisha Smith
Stookey, Sarah
Associate Professor
Central Connecticut State University
Amherst, MA, United States
Addressing the Silence About Capitalism in U.S Business Schools
Author(s): Sarah Stookey
Tonny, T.
Department of Business
Otago Polytechnic of New Zealand
Dunedin, New Zealand
Author(s): J.E. Aitken, Stephen G. Atkins, S. Seyedmehdi, T. Tonny
Tsai, Chi-Tung
Professor
Graduate Institute of Human Resource Management
National Changhua University of Education
Taiwan, Taiwan
Author(s): Chi-Tung Tsai, Cheng-You Tsai, Fen-Ling Chen, Cheng-An Tsai
Tsai, Cheng-You
Project Assistant
National Yang-Ming University
Taiwan, Taiwan
Author(s): Chi-Tung Tsai, Cheng-You Tsai, Fen-Ling Chen, Cheng-An Tsai
Tsai, Cheng-An
Research Assistant
Soochow University
Taipei, Taiwan
Author(s): Chi-Tung Tsai, Cheng-You Tsai, Fen-Ling Chen, Cheng-An Tsai
Vila-Vázquez, Guadalupe
Assitant Professor
Universidade de Santiago de Compostela
Santiago de Compostela, Spain
How does Transformational Leadership Influence Employee's Task Performance?
Author(s): Guadalupe Vila-Vázquez, Carmen Castro-Casal