IJMB Volume I, Issue 1 – September 2010

CEO Views on the Value of International Business Skills and Education.
J. Michael Geringer, William R. Pendergast
Click for  Abstract or full manuscript (PDF)

Cross-Cultural Value Differences of Working Adult Gen X and Gen Y Respondents in Thailand.
Bahaudin G. Mujtaba, Terrell G. Manyak, Edward F. Murphy, Jr., and Jatuporn Sungkhawan
Click for Abstract or full manuscript (PDF)

The Role of Academia in Preparing Management Consultants.
Alberto Zanzi, Ph.D. and Susan M. Adams, Ph.D.
Click for Abstract or full manuscript (PDF)

On the Right Track? Network Strategies for Innovation and Renewal.
Markus Fellesson, Patrik Gottfridsson
Keywords: Service Innovations, Embeddedness, Networks, De-regulation, Railways
Click for Abstract or full manuscript (PDF)

Tourism at the Crossroads of Economic, Social and Environmental Considerations.
Maud Tixier
Keywords: tourism, sustainability, corporate social responsibility (CSR), Internet site, tour operators
Click for Abstract or full manuscript (PDF)

Hedonic Buying Motivation and Time-Style: What Makes Hurried Woman Shoppers Tick?
Maria Avello, Diana Gavilán, Francis Blasco and Carmen Abril
Keywords: Time-style, hedonic motivation, shopping, typology, female buying behavior and lifestyles.
Click for Abstract or full manuscript (PDF)

IJMB Volume II, Issue 1 – August 2011

Information Technology Systems in the Human Resource Area: A Cross Culture Approach.
Hilla Peretz and Yitzhak Fried
Keywords: Human Resource Management, Cross Culture, Information System.
Click for Abstract or full manuscript (PDF)

International Age Discrimination: Management Challenges and Opportunities.
Bahaudin G. Mujtaba, Frank J. Cavico, Donovan A. McFarlane
Keywords: age discrimination, global work environment, cultural sensitivity, global workforce, generational differences, ADEA, anti-discrimination law
Click for Abstract or full manuscript (PDF)

A Correlational Study of Professional Culture and Intraorganizational Conflict.
Linda M. Herkenhoff and Jo Ann Heydenfeldt
Click for Abstract or full manuscript (PDF)

Social Capital Creation in Shorter Timeframes and its Role in Knowledge Sharing.
Kalotina Chalkiti, Aggie Wegner, Teresa Cunningham
Keywords: Social networks, social capital, knowledge sharing, people knowledge, dynamic labour environments, hospitality, Northern Territory (NT).
Click for Abstract or full manuscript (PDF)

Evolution of Shared Cognitive Structures in Entrepreneurial Teams and their Impact on Opportunity Identification and Exploitation.
Daniela P. Blettner
Keywords: entrepreneurship, teams, shared cognition, cognitive map
Click for Abstract or full manuscript (PDF)

Task-related Information Sharing in Group Decision Support Systems (GDSS): The Importance of Knowing Who Knows What.
Vichita Vathanophas, Kingkarn Suensilpong, Tullawat Pacharapha
Keywords: Information Sharing, Group Decision Supported System (GDSS), Expertise role-assignment.
Click for Abstract or full manuscript (PDF)

IJMB Volume II, Issue 2 – December 2011

Job Satisfaction, Management Style, and Occupational Stress among Managerial Employees.
Marjaana Gunkel and Edward J. Lusk
Keywords: job satisfaction, management style, sources of stress.
Click for Abstract or full manuscript (PDF)

The Social Identity Analysis of Leadership, and Propositions for Future Research: An Integrative Review.
Asli Göncü
Keywords: Leadership, prototypicality, social identification, self-concept, leadership endorsement, leadership effectiveness
Click for Abstract or full manuscript (PDF)

Entrepreneurial Intentions among Saudi University Students: The Role of Motivations and Start-Up Problems.
Wafa N. Almobaireek, Ahmed A. Alshumaimeri and Tatiana S. Manolova
Click for Abstract or full manuscript (PDF)

Industry Clusters, SMEs and Public policy: A Review and Recommendations for Peripheral Regions.
Meir Russ and Jeannette K. Jones
Keywords: Industry clusters, peripheral regions, public policy, SMEs.
Click for Abstract or full manuscript (PDF)

The Effect of Quality Management Excellence Model Applications on the Perceived Service Quality: An Application in Health Sector.
Mine Senel and Bilgin Senel
Keywords: Service Quality, SERVQUAL, EFQM Excellence Model
Click for Abstract or full manuscript (PDF)

Ethics & Values: What Is the Extent of the Duty We Owe to the Other Party?: Ethics Exercise.
Michael Rainey
Keywords: Ethical exercise, Management administered, Duty in negotiation, Ethics, Standards, U.S. Ethical standards, U.S. Business standards.
Click for Abstract or full manuscript (PDF)

IJMB Volume III, Issue 1 – August 2012

A Comparison of the Multidimensional Work Ethic Profile across Two Countries.
Agata Chudzicka-Czupala, Irina Cozma, Damian Grabowski, and David J. Woehr
Keywords: work ethics, measurement equivalence, Poland, Multidimensional Work Ethic Profile (MWEP).
Click for Abstract or full manuscript (PDF)

Comparative Analysis of Risk Management and Risk Disclosure in the Banking Sector: Italian vs. World Practices.
S. Pucci, M. Tutino, E. Marulli
Keywords: IFRS 7, Risk Disclosure, Risk Management, ERM, Banks
Click for Abstract or full manuscript (PDF)

International New Venture Strategies in Times of Crisis: Empirical Evidence from Service Industries.
Mario Glowik and Slawomir Smyczek
Keywords: International new ventures, service industries, economic crisis
Click for Abstract or full manuscript (PDF)

Neuroscience Reveals the Whole-Brain State and its Applications for International Business and Sustainable Success.
Jeffrey L. Fannin, and Robert M. Williams
Keywords: EEG, subconscious, leadership, business, nature, principles, beliefs.
Click for Abstract or full manuscript (PDF)

Narrating a Story of Buenos Aires’ Fábricas Recuperadas.
Katarzyna Kosmala and Miguel Imas
Keywords: Fábricas Recuperadas, narrative method, organization storytelling
Click for Abstract or full manuscript (PDF)

Towards a New Model of Wealth Creation: Shareholders and Stakeholders
Charles Hampden-Turner and Raymond Ferris Abelin
Keywords: Shareholders vs. Stakeholders, Catch-up Capitalism, Individualism-Communitarianism, Anglo-Saxon Model, Asian Model, direction vs. indirection.
Click for Abstract or full manuscript (PDF)

Research and Publication Strategies for International Scholars in a Globalizing World.
William R. Pendergast
Keywords: Research, Publication, Strategies, International Scholars.
Click for Abstract or full manuscript (PDF)

IJMB Volume III, Issue 2 – December 2012

Firm Strategy in a Polarized Latin American Region.
Fernando Robles
Keywords: Regional Strategy, International Macroeconomic Context, Latin America.
Click for Abstract or full manuscript (PDF)

Job Design Effects on Novice and Repeat Entrepreneurs’ Job Stress.
Leon Schjoedt
Keywords: Person-Environment Fit, Job Characteristics, Job Stress, Novice Entrepreneurs, Repeat Entrepreneurs
Click for Abstract or full manuscript (PDF)

An Empirical Investigation of Business and Operational Risk Disclosures.
Kaouthar Lajili, Michael, Dobler, and Daniel Zéghal
Keywords: accounting regulations, business risk, content analysis, operational risk, risk disclosure
Click for Abstract or full manuscript (PDF)

The Country of Origin Effect Revisited: The Case of American Oil MNCs in the UK.
Neil H. Ritson and Ramzi Addison
Keywords: Americanization; Country of Origin Effect (COOE); oil industry; multi-national corporations; United Kingdom.
Click for Abstract or full manuscript (PDF)

Illegal Corporate Behavior: Analyzing the Effectiveness of the 2002 Sarbanes-Oxley Act.
Brian K. Harte
Keywords: Corporate social responsibility, internal controls, Sarbanes-Oxley Act, illegal corporate behavior, corporate corruption
Click for Abstract or full manuscript (PDF)

A New Approach to the Study of Cultural Diversity which Transcends Stereotypes.
Charles Hampden-Turner and Raymond Ferris Abelin
Keywords: Culture, polarity, diversity, stereotyping, entrepreneurship.
Click for Abstract or full manuscript (PDF)

The Michelangelo Premise: Performance, Potential, and Business Psychology.
Raymond L. Forbes Jr.
Keywords: Michelangelo, performance, potential, business psychology.
Click for Abstract or full manuscript (PDF)

IJMB Volume IV, Issue 1 – June 2013

Learning from Disruptive Market Events: A Study of Financial Advisor Behavior.
Philipp A. Hensler, Tony Lingham and Sheri Perelli
Keywords: Financial crisis, financial advisors, disruptive event, individual learning, organizational learning.
Click for Abstract or full manuscript (PDF)

Technology, Trust and Effectiveness in Virtual Teams.
Eugene Pierce and Sean W. Hansen
Keywords: Cognitive Trust, Leader personality, Personality-based Trust, Virtual Teaming, Big Five personality model, Structural equation modeling
Click for Abstract or full manuscript (PDF)

Emerging Asian ICT Global Players: Natural Born Collaborators or Stuck With Aliens?.
Monika Golonka
Keywords: Alliance Strategy, ICT Industry, Emerging Asian Global Leaders
Click for Abstract or full manuscript (PDF)

Ethical Ideology as a Predictor of Ethical Decision Making.
Agata Chudzicka-Czupala
Keywords: ethical ideology, ethical decision making, moral judgement, Poland.
Click for Abstract or full manuscript (PDF)

Using the Job Demands-Resources Model to Study Work-Family Conflict in Women.
Elizabeth F. Cabrera
Keywords: work-family conflict, job demands-resources model, job satisfaction, affective commitment, turnover.
Click for Abstract or full manuscript (PDF)

IJMB Volume V, Issue 1 – June 2014

Modelling Employees’ Suggestion-Making Behavior.
Davide Girardelli
Keywords: Suggestion systems; Employee involvement; Discretionary Work Behavior; Theory of Planned Behavior; Toyota Manufacturing System.
Click for Abstract or full manuscript (PDF)

Effects of Paternalistic and Transformational Leadership on Follower Outcomes.
Asli Göncü, Zeynep Aycan, Russell E. Johnson
Keywords: Paternalistic leadership, transformational leadership, trust, motivation, organizational citizenship behaviors.
Click for Abstract or full manuscript (PDF)

Voluntary Delisting in Italy:
Are Italian Listed Firms Moved by Different Incentives? 
.
Marco Tutino, Ida Claudia Panetta, Enrico Laghi
Keywords: Going Private, Delisting, Public to private, Buyout Offer Squeeze Out (BOSO), Governance
Click for Abstract or full manuscript (PDF)

Entrepreneurial Mindsets:
Theoretical Foundations and Empirical Properties of a Mindset Scale
.
John-Erik Mathisen*, Jan Ketil Arnulf
Keywords: Entrepreneurial mindsets, personality, elaborating mindsets, implemental mindsets, compulsiveness about business ideas, outcome and processes orientation.
Click for Abstract or full manuscript (PDF)

Narcissistic Personality Inventory:
An Assessment of Measurement Equivalence across Countries and Gender
.
Irina Cozma*, Golshan Javadian, Vishal K. Gupta, Mario Canever
Keywords: narcissism, NPI, measurement equivalence, gender, country, culture.
Click for Abstract or full manuscript (PDF)

Can the Digital Media Revolution Restore a Vital Balance within
Civil Society and International Business?
.
Charles Hampden-Turner and Raymond Ferris Abelin
Keywords: Technology, Innovation, Society, Digital Media, International Business.
Click for Abstract or full manuscript (PDF)

IJMB Volume V, Issue 2 – November 2014

Cooperation Agreements by Spanish Companies:
Domestic vs. International.

M. Dolores Robles Fernández, Lydia González Serrano and Pilar Laguna Sánchez
Keywords: Cooperation, International and national partnerships, Internationalization, Spanish market
Click for Abstract or full manuscript (PDF)

Does Cognitive Style Make a Difference in Learning Statistical Concepts?
Raymond L. Forbes Jr, John S. Brent and Xiaopeng Ni
Keywords: mathematics education, cognitive styles, statistics instruction
Click for Abstract or full manuscript (PDF)

Combating Unethical Practices in International Trade
Patricia Y. Taylor
Keywords:
 OECD, bribery, FCPA, combating, unethical behavior, compliance, public officials, international trade, record keeping.
Click for Abstract or full manuscript (PDF)

The Implications of China’s 2010 Tort Liability Law for Foreign Companies doing Business in China.
Donovan A. McFarlane
Keywords: Chinese Tort Liability Law, FCPA (Foreign Corrupt Practices Act), negligence, PRC (People’s Republic of China), PC (People’s Court).
Click for Abstract or full manuscript (PDF)

The Challenge of Change for Multinational Organizations:
A Case Study

Emily L. Ayubi, Brittany Bowers, Alexa Broida, Neil Jenkins, Monica McGhee, Ashley Miller, Avery Mitchell, Mellissa Walker, Lynn Offermann, Victoria M. Grady, DSc.
Keywords: Organizational Change, Trust, Effectiveness, Resistance, Culture, Change Success
Click for Abstract or full manuscript (PDF)

IJMB Volume VI, Issue 1 – June 2015

The Development and Commercialization of Personalized
Medicine Applications
.
Thomas Crispeels, Ilse Scheerlinck
Keywords: Inter-organisational collaborations; personalized medicine; drug development; knowledge-based view of the firm.
Click for Abstract or full manuscript (PDF)

Can Both Competitiveness and Profitability Be Sustained?
An International Comparative Analysis of the Performance of
Japanese Automakers (1980s to 2000s)
.
Daniel A. Heller, Mihail Marinov, Yumi Kato
Keywords: World Auto Industry, Operating Profit Ratio, Market Share, New Product Development, Vehicle Assembly, Productivity, Lead Time, Production Engineering, Front-loading Problem Solving.
Click for Abstract or full manuscript (PDF)

Ethical Decision Making, Social Desirability Bias and Ethics Training
of Vietnamese Banking and Finance Postgraduate
and Undergraduate Students
.
Ngo Thai Phuong, Greg Fisher, Bahaudin G. Mujtabab
Keywords: ethical decision making, social desirability bias, ethics education, banking and finance.
Click for Abstract or full manuscript (PDF)

Insecure, but Satisfied and Committed:
The Influence of Household Registration upon Temporary
Employees in Chinese State-owned Enterprises
.
Bing Shi
Keywords: job insecurity, organizational commitment, work commitment, job satisfaction, temporary employee, household registration, social welfare, state-owned enterprise, China.
Click for Abstract or full manuscript (PDF)

Implications of Changes in Chinese Contract Law for Foreign and
Domestic Businesses:
The Labour Contract Law (LCL)
.
Donovan A. McFarlane
Keywords: People’s Republic of China (PRC), Labour Contract Law (LCL), European Union Chamber of Commerce in China (EUCCC), American Chamber of Commerce in Shanghai (ACCS), U.S.-China Business Council (USCBC).
Click for Abstract or full manuscript (PDF)

IJMB Volume VI, Issue 2 – December 2015

The Effect of Business Group Affiliation on the Pricing of New
Equity Issues.

Supriya Katti and B.V. Phani
Keywords: Business group, Initial public offering, Oversubscription.
Click for Abstract or full manuscript (PDF)

Do or Die:
How Exceptional IT Professionals Innovate.

Salvatore Parise, Patricia J. Guinan
Keywords: Information technology professional, innovation and leadership
traits, innovative information technology culture.
Click for Abstract or full manuscript (PDF)

Room for Improvement:
An Examination of the Use of Control Variables. 

Leon Schjoedt and Krittaya Sangboon
Keywords: Control variables; Methods; Measurement; Data analysis.
Click for Abstract or full manuscript (PDF)

Influence of Long-Standing Formal Groups on Attribution:
Formation and Expression
.
Robert H. Bennett III, Ph.D. and Mark A. Grimes, DBA
Keywords: Attributions, Groups, Teams, Self-Serving Bias, Group-Serving
Bias, Limited Rationality, Heuristics.
Click for Abstract or full manuscript (PDF)

New Media – An Opportunity to Customer Relationship Management?
A Review-based Analysis of Success Factors and Success Effect
.
Robert Elmerhaus and Verónica Baena
Keywords: Customer Relationship Management; Strategic Marketing;
New Media; Conceptual Paper.
Click for Abstract or full manuscript (PDF)

The New Disruptive Phase of Mobile Technology:
The Case of Wearables
.
Nabil Sultan
Keywords: Disruptive Innovations; Education; e-Health; Healthcare;
Knowledge Management; Public Safety
Click for Abstract or full manuscript (PDF)

IJMB Volume VII, Issue 1 – June 2016

The Influence of Co-authorship Networks on the Performance of
Graduate Programs in the Brazilian Evaluation System
.
Cibele B. Martins, Emerson A. Maccari, Sergio B. Martins, Fernando A. R. Serra
Keywords: Co-authorship networks; evaluation system; graduate programs; stricto sensu.
Click for Abstract or full manuscript (PDF)

The Causes for Promotions According to Managers and Workers in
High-Tech and Public Sectors: Ethical Questions and Human
Resource Management Responsibility
.
Moshe Sharabi, Javier Simonovich, Ofer Arian
Keywords: Promotions; Managers; Public Sector; High-Tech Sector; Human Resources Management; Israel.
Click for Abstract or full manuscript (PDF)

Assessment of Evidence-based Management Training Program:
Application of a Logic Model
.
Ruiling Guo*, Tracy J. Farnsworth, Patrick M. Hermanson
Keywords: Logic model, evidence-based management, healthcare administrators, healthcare organizations, healthcare management education.
Click for Abstract or full manuscript (PDF)

Strategic Human Resource Management Success across Cultures: The Importance of Cultural and Emotional Intelligence .
Robert H. Bennett III, Ashley B. Houser
Keywords: Strategic Human Resource Management, high performance work practices and policies, Cultural Intelligence, Emotional Intelligence, Hofstede’s cultural dimensions.
Click for Abstract or full manuscript (PDF)

IJMB Volume VII, Issue 2 – December 2016

Measuring the Various Ethical Frameworks in Organizations.          
Caroline Coulombe
Keywords: Business Ethics; Ethical Plurality; Ethical Principles; Healthcare; Education.
Click for Abstract or full manuscript (PDF)

Factors driving Purchase Intention and Word-of-Mouth
Communication for Sports Sponsors: A Comparative Analysis
between “Star” clubs and “Underdogs”.
Koronios, Konstantinos; Psiloutsikou, Marina; Kriemadis, Athanasios;
Gatsis, Georgia
Keywords: Sponsor recognition, sincerity, attitude, purchase intention, word-of-mouth (WOM).
Click for Abstract or full manuscript (PDF)

Negotiating with the Chinese and the Schrödinger’s Cat Paradox:
The Collapse/Superposition Contradictory Paradigms
.
Eliane Karsaklian
Keywords: cultural dimensions, international negotiation, quantum physics, China, paradoxes.
Click for Abstract or full manuscript (PDF)

The Role of Informality in Socioeconomic Wealth Creation.
Charles Hampden Turner and Raymond Ferris Abelin
Keywords: Informal, Formal, Economy, Entrepreneurship, Innovation.
Click for Abstract or full manuscript (PDF)

The Renewed Case for Business Ethics: Ethics and Capitalism. .
Eddy M. Souffrant
Keywords: Business Ethics, Compliance, Hudbay Mineral Inc., Cultural Diversity, Ethics and Globalization, Moral Experts.
Click for Abstract or full manuscript (PDF)

IJMB Volume VIII, Issue 1 – July 2017

Role of Consumer Knowledge towards Building Services Efficiency in Mexico.          
Rajagopal, Ananya Rajagopal
Keywords: Consumer knowledge, purchase intention, consumer behaviour, operational efficiency, services marketing, Mexico .
Click for Abstract or full manuscript (PDF)

Human Reaction to Change: The Reality and Impact of Stress.          
Tonja Blom, Rica Viljoen
Keywords: Human reaction to change; leadership; organisational change; stress; transformation.
Click for Abstract or full manuscript (PDF)

Examination of a Specific Form of Eco-design: The Case of Eco-packaging.
Tian Zeng, Myriam Ertz, Fabien Durif
Keywords: Eco-packaging; eco-design; brand equity; loyalty; purchase behaviour; mediation analysis.
Click for Abstract or full manuscript (PDF)

Issues in Women Entrepreneurship in India: An Institutional Theory Perspective.
P Padmavathy Dhillon, P Shivram Dhillon
Keywords: women entrepreneurship, institutional theory, case study .
Click for Abstract or full manuscript (PDF)

Application of Thinking Process Tools of Theory of Constraints to Initiate a Business.
Abhishek Jaysingh Shinde, P Padmavathy Dhillon, Dileep More
Keywords: Entrepreneurship, Start-up Business, Thinking Processes, Theory of Constraints, Opportunity exploitation.
Click for Abstract or full manuscript (PDF)

Making Organizations Meaningful to Young Adults with ADHD:  Qualitative Exploratory Research Design.
Barbara A. Mather
Keywords: ADHD, ADD, disorder, attention deficit, young adult, workplace, workplace challenge, challenging work experience, Millennial, self-awareness.
Click for Abstract or full manuscript (PDF)

IJMB Volume VIII, Issue 2 – December 2017

Cross-country Analysis of the Usage and Impact of Digital Technology on the Students Behaviour in Germany and in China.
A.Honal, L.Seiler, N.Buerger, Q.Huifang
Keywords: Higher education in Germany and China, new technologies in the classroom, new approaches in the classroom, digital media, innovative tools, intercultural learning and teaching
Click for Abstract or full manuscript (PDF)

Testing the Value of Threaded Discussions in Online Learning.          
Michele T. Cole, J.D., Ph.D.*, Daniel J. Shelley, Ph.D., Louis B. Swartz, J.D.
Keywords: E-learning, threaded discussions, online instruction
Click for Abstract or full manuscript (PDF)

Emotional Intelligence, Burnout and Job Satisfaction among Academic Professionals 
Suneel Kumar, Soofi Azizuddin Khusro
Keywords: Emotional intelligence, burnout, emotional exhaustion, depersonalization, reduced personal accomplishment, job satisfaction
Click for Abstract or full manuscript (PDF)

Restructuring New Hire Orientation to Improve Organization and Personal Outcomes .
Anthony A. Matthews, Mark A. Grimes, Robert Bennett III
Keywords: orientation, socialization, new hires, person-job fit, job roles, training, on-boarding, retention
Click for Abstract or full manuscript (PDF)

Principals’ Application of Management by Objectives (MBO) in Managing Secondary Schools in South East States of Nigeria.
Silas E. Omebe
Keywords: Principals, Utilization, Management by Objectives, Secondary School, School Management
Click for Abstract or full manuscript (PDF)

Netnographic study of Visual Electronic Word-of-Mouth on YouTube: Business Collaboration Between Tourism Firms and Saudi Arabian Female Fashion Bloggers.
Majdah ALNefaie, Shahadat Khan, Siva Multhaly
Keywords: Social Media Sites, Electronic World of Mouth, Motivations, Fashion Bloggers, Fashion industry, Tourism, Saudi Arabia
Click for Abstract or full manuscript (PDF)

IJMB Volume IX, Issue 1 – October 2018

Links between Specific Emotional Intelligence Competencies and Transformational Leadership Behaviors 
Steven H. Appelbaum, Ph.D., Marie-Stephanie Bélisle-Mignacca, MBA, James Mehta, MBA, Laura Parisse, MBA
Keywords: emotional intelligence, leadership, transformational leadership.
Click for Abstract or full manuscript (PDF)

Effects of Meaningful Use (of Electronic Health Records) on Outcomes of (Quality and Patient Safety of Medical) Care. 
D. Sharma, S.D. Berkshire, B.A. Taylor, L.V. Fulton
Keywords: Health information technology, electronic medical records, meaningful use, quality of care, patient safety.
Click for Abstract or full manuscript (PDF)

A Conceptual Approach to Study Altruism. Azhar. Manzoor* and Aisha. Azhar
Keywords
: Altruism, Asian and US societies, Culture, Individualism, Social Responsibility .Click for Abstract or full manuscript (PDF)

Use of Behavioral Engagement Model to Improve Patient-Provider Relationship: Applications for Patient-Centered Care.Christie L. Clipper*, Saleh A. Aldasouqi, Steven D. Berkshire, and John E. Lopes, Jr.
Keywords: patient-provider relationship, communication skills, empathy, behavioral change model, patient-centered care.
Click for Abstract or full manuscript (PDF)

Shared Leadership and Outcomes in Sport in Small Island Developing States.Dr. Akhentoolove Corbin
Keywords: sport, shared leadership, performance, extra-effort, satisfaction, effectiveness.
Click for Abstract or full manuscript (PDF)

The Relationship of Self-Brand Connection and Self-Conscious Emotion in a Brand Failure Context. HO Kin-yan
Keywords: Self-Brand Connection, Brand Embarrassment, Negative Publicity.
Click for Abstract or full manuscript (PDF)