IJMB Journal – October 2018 – Abstract

IJMB Journal – Abstracts

International Journal of Management and Business

IJMB Volume IX, Issue 1

 

A Conceptual Approach to Study Altruism

Azhar. Manzoor¹* and Aisha. Azhar²

¹Faculty of Management Studies, University of Central Punjab, Johar Town, Lahore, Pakistan.
²School of Governance and Society, University of Management and Technology, Lahore, Pakistan.
azhar.manzoor@ucp.edu.pk, aisha.azhar@umt.edu.pk, (*¹Corresponding author)

ABSTRACT

Altruism is precious and fragile, precious because of selfless concern for the welfare of others and fragile because the good deed can be tarnished at the smallest notion of any ulterior motive. Altruism is integral and quite unique to the existence of human beings. This paper explores the differences in conceptualization of Altruism in some of the Asian and US societies. It focuses on the concept of helping others to see whether it is a cultural phenomenon or an individual quality. In addition, it discusses the significance of helping others as part of teachings by various religions. It explores the factors that constitute these cultural differences such as individualism and combined family system. In the last part, some insightful recommendations are drawn based on the prepositions raised as a result of the comparison.

Keywords: Altruism, Asian and US societies, Culture, Individualism, Social Responsibility.

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