IJMB Journal – Abstracts

International Journal of Management and Business

IJMB Volume III, Issue 1

Neuroscience Reveals the Whole-Brain State and its Applications for International Business and Sustainable Success

Jeffrey L. Fannin, Ph.D.a and Robert M. Williams, M.A.b

aCenter for Cognitive Enhancement, Glendale, AZ 85308, ajfannin@enhanceyourbrain.com
bThe Myrddin Corporation, Crestone, CO 81131-0548, bcorpshaman@per-k.com


At first glance, neuroscience and business may seem an odd juxtaposition. However, the neuroscience of consciousness provides some understanding of the interrelatedness of subconscious belief patterns that drive behavior and affect optimal decisions by business leaders, as well as overall performance in business. Our thoughts and beliefs, i.e. our mindsets, drive our actions and create the results we are getting. This paper presents research that clearly links the mind/brain interface, presenting empirical evidence of what the authors identify as the Whole-Brain State (a bi-lateral, symmetrical brain wave pattern) and why it is fundamental to achieving sustainable success and the implications it has on international business. This paper will offer insights in tune of the most important issues addressed in this writing; that is, the misalignment of the principles of business with the Principles of Nature, resulting in potentially catastrophic consequences for the economy, the ecology, individuals, businesses, and the planet [1].This research also identifies and explores the process of changing subconscious beliefs.
Keywords: Information Sharing, Group Decision Supported System (GDSS), Expertise role-assignment.

Click for full manuscript (PDF) or back to Volume 3-1, Table of Content.