IJMB Journal – Abstracts

International Journal of Management and Business

IJMB Volume I, Issue 1


Cross-Cultural Value Differences of Working Adult Gen X and Gen Y Respondents in Thailand
aBahaudin G. Mujtaba, bTerrell G. Manyak, cEdward F. Murphy, Jr., and dJatuporn Sungkhawan

abNova Southeastern University, Fort Lauderdale FL 33314
amujtaba@nova.edu, bmanyak@huizenga.nova.edu
cEmbry Riddle Aeronautical University, murphe23@erau.edu
dSoutheast Bangkok College, dr_jatuporn@yahoo.com


Each generation has its own unique challenges, value preferences, and patterns of behavior. This observation is certainly reflected in the extensive research on Generations X and Y in the American culture. This study extends this interest in generational research by examining Generations X and Y within the culture of Thailand using the Rokeach Value Survey (RVS). The study then concludes with an extended discussion of how Thailand’s generational cultures contrast to the findings of cross-cultural studies conducted throughout the world.

Click for full manuscript (PDF) or back to Volume 1, Table of content.