IJMB Journal – Abstracts
International Journal of Management and Business
IJMB Volume V, Issue 1
Can the Digital Media Revolution Restore a Vital Balance within Civil Society and International Business?:
Charles Hampden-Turner and Raymond Ferris Abelin
Institute for Manufacturing, Cambridge University. email@example.com
Technology can outgrow its usefulness and become a monstrous threat to industrial and national interests, particularly where further innovation is concerned. Digital media technologies allow for greater expression through more effective simulation and prototyping of conceptual designs before moving into full production. The risk and danger associated with innovation on an industrial scale can be dramatically reduced where reality is simulated. The real motives for business success have to do with transformation, with making a difference, with leaving behind a legacy. Aspiring and achieving super ordinate goals, discovering meaning in our lives, has often been reflected in the narratives of traditional media. Now more accessible digital media technologies make it possible for individual and organizational aspirations to have a better chance at becoming realized.
Keywords: Technology, Innovation, Society, Digital Media, International Business.