IJMB Journal – Abstracts

International Journal of Management and Business

IJMB Volume III, Issue 1


International New Venture Strategies in Times of Crisis: Empirical Evidence from Service Industries
Mario Glowika and Slawomir Smyczekb

aDepartment of International Management, University of Economics, 40-226 Katowice, Poland, mario.glowik@ue.katowice.pl
aDepartment of Marketing, Technical University of Applied Sciences, 15745 Wildau, Brandenburg, Germany, mario.glowik@th-wildau.de
bbDepartment of Consumption Research, University of Economics, 40-287 Katowice, Poland, slawomir.smyczek@ae.katowice.de


The emergence of knowledge and service industries has led to the phenomenon of rapid internationalization of small- and medium-sized firms (Young et al., 2003; Zahra, 2005). The changing pattern of internationalization, especially of young firms, has been discussed in the literature within the framework of‘international new venture’ (INV) terminology (Chetty & Blankenburg Holm, 2000; Jones & Coviello, 2005). INV theories claim that rapid internationalization of the firm is initiated by a new and unique business idea. INVs maintain a range of network relationships developed by the entrepreneur, which allow them to compensate for resource disadvantages. While the INV phenomenon is discussed in recent years in light of promising globalized trade patterns and developing technologies (Autio, 2005), little research has investigated how INV firms operate their businesses in times of worldwide economic difficulties. This paper overcomes the current research limitations and presents research results concerning the strategies of five firms operating in the service industry.
Keywords: Information Sharing, Group Decision Supported System (GDSS), Expertise role-assignment.

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